Bomb is a website and mobile app platform that allows you to shoot video, email it to your database and track analytics. The platform sends over 126 million minutes of video every year and is used in over 42 countries.
A survey of BombBomb’s customers revealed that video emails versus traditional emails received 81 percent more replies and converted 68 percent more leads. With stats like these, it’s clear that BombBomb has cornered the market on easy-to-use video email apps.
BombBomb conveniently integrates with most CRMs, which means you can easily shoot and send videos to anyone in your existing database as well as create automated email video campaigns. You can also incorporate pre-existing YouTube and Animoto videos into your emails.
The system offers templates for every occasion, and for a fee, designers can create a custom email template for your business that reflects your personal brand. Each time your message is viewed, a notification will be sent to you, and the recipient has the option to respond with a traditional email or their own video message (even if they don’t have their own BombBomb account).
The team at BombBomb is also keen on innovation and has just added a new feature called “animated previews,” which can replace a video’s static thumbnail image.
According to BombBomb data, animated GIFs are shown to deliver a 48.9 percent increase in play rate. The customer service team at BombBomb is bar none and touts a 99 percent customer satisfaction rating, and you can check out its behind-the-scenes culture and brainstorms on its blog.
There’s no need to be concerned about a script or fancy equipment or lighting; in fact, it might surprise you to learn that the perfectly edited videos on YouTube could be sabotaging your ability to build trust with viewers.
Consumers prefer watching unedited videos that capture your true persona, which is why live streaming resonates so deeply with our human need for authenticity. People want to work with the real you and up to 84 percent of consumers trust people more than brands.
With 20 percent of our brains used purely for visual processing, one way to maximize your visual content strategy is by using eye-catching graphic design. If you are creating ads for social media platforms or designing marketing collateral, selecting the right image can boost ROI and create higher conversions rates.
Saving time and money are the two biggest challenges for any busy real estate professional, and Canva.com provides an ideal solution.
Canva is a free website that is described as “amazingly simple graphic design software” for the ultimate beginner to advanced user.
Log in with your Facebook or Google Plus account to get started and begin creating marketing pieces that represent your brand with compelling graphics, high-impact typography and pre-sized formatting.
Canva offers an extensive library of stock images that you can purchase for $1 or upload your own photos at no charge. Select from beautiful fonts, icons, shapes, banners and more to embellish your designs.
The platform is easy to use and offers design templates for Facebook cover photos, Instagram posts and listing flyers that are created with intuitive drop and drag functionality. Once your design is complete, download a high-quality PNG, JPEG or PDF file in minutes.
Real estate professionals are using Canva to create open house invitations, property listing flyers, social media posts, engaging blog title images and e-books without having to worry about changing dimensions or outsourcing the project to an expensive professional designer.
I know what you’re thinking — really, an emoji app recommendation? Bear with me on this one! The Oxford Dictionary named “emoji” as the 2015 Word of the Year.
An emoji is defined as “a small digital image or icon used to express an idea, emotion, etc., in electronic communication.” Buffer’s blog post shares the science behind why our brains react the same way to viewing an emoji as when we see the same expression in real life.
Emojis are processed by the brain just like other forms of nonverbal communication such as body language and emotion. We even have a special place in our brains reserved specifically for facial recognition (which is why watching faces is so compelling).
Since the addition of the emoji keyboard on smartphones, these characters have been adopted into the mainstream text lingo of today.
According to Emogi’s 2015 report, over 92 percent of online users are using these adorable visual icons, so why not create your own personal emoji?
The Bitmoji app is free and makes it easy to create an expressive cartoon avatar that looks just like you. Download the app and create your lookalike emoji choosing from a wide variety of face shapes, hair styles, eye color and clothing styles.
Access the Bitmoji keyboard that offers hundreds of funny, romantic or snarky themes that you can add to any text.
Snapchat recently acquired the Bitmoji maker Bitstrips for a reported $100 million this year, which solidifies that emojis are here to stay.
Incorporating this trend in digital linguistics can help you communicate your personality and reveal the real you — this is important to your clients. Although this might not directly grow your business, it will bring a smile to your clients’ faces and help you stay on the relevancy scale.
My hope is that these five tools will become part of your marketing arsenal, and now you are equipped to use them optimally. If you have any other tips you’d like to share, please feel free to weigh in below in the comments section.